about me
I craft products where design makes a difference through a fusion of visual language, usability principles, systems thinking and business perspective to create seamless, delightful & value-driven user experiences that propel business outcomes and fulfill customer needs.
I’m a designer with a mission to make our world easier to interact with for people of every background. Originally trained as a graphic designer, I'm passionate about using visual elements to communicate ideas in a universal and delightful way.
I believe design has the power to turn everyday experiences into moments that feel thoughtful and special. Designing with intention and delight are important guiding principles in my work.
I find inspiration in looking through different perspectives, finding meaningful connections in culture and our surroundings, interacting with nature, beholding and creating art, and advancements in tech that help reimagine what's possible. However, I do think it's important to always reflect on the impact these transformations can have and think of changes holistically to know how they can best adapt to current systems and make them better.
My areas of expertise include Visual Design, Product Strategy, UX/UI, User Research, Usability Testing, Systems Thinking, and Illustration.
Industries I've worked in:
Icons by IconNoir
Check out my illustrations on Instagram, connect with me on LinkedIn or send me an email at melifuentes@me.com if you have any proposals or inquiries.