Challenge
Team
This branding proposal for the "Voluntariado del Hospital General de México" stemmed from the concepts of serenity, health, love and support. This was achieved through a color palette of pastel blue, teal and vibrant pink, as well as organic and curved shapes which suggest a heart as well as people reaching to each other for support, be it in form of a hug or simply reaching out.
Typeface
Color palette
Slogan "Support from the heart."
Color variations
Pattern
Business cards and folder
Uniform
Banner to signal headquarters' entrance
Social media feed
