Case Snapshot
Product: Landing pages made in Webflow based template redesign for:
1. Fugaci- Pest control business
2. Axentiko- Real estate investment firm
Role: Web designer
Timeline: 2 months each for MVP, with continuous post-launch UX refinement
Team: 1 multi-role function (visual restyling of template and CRO recommendations for content)
Platform: Web
Users: Web users who browse, compare, and complete transactions or inquiries online.
1. Fugaci- Consumers needing pest control service
2. Axentiko- Possible investors
Product lens: Each project influenced its company’s roadmap by accelerating time to launch through the use of Webflow’s high-capability, intuitive web builder. Both businesses needed higher-converting landing pages that clearly communicated their core value proposition, captured leads effectively, and reflected their brand identity.
Webflow templates were strategically leveraged for their robust component libraries, enabling a faster and more efficient redesign process. The platform was also selected for its flexibility and scalability, as it allows for deep customization while remaining easy for future team members to update, manage, and publish new content without heavy developer dependency.
Scope:
Led a mobile-first design approach, selected an industry-aligned foundational template, and customized key components, including carousels and animations. Also worked on adjustments to the experience to improve clarity and overall usability.
Axentiko: Real Estate Investment
Template used: Perpetual
Illustrations were created from real property images and enhanced with AI to align with the brand’s visual style. Additional 3d elements were incorporated with AI to visually convey the concept of investment opportunity.
Fugaci: Pest Control Service
Template used: Plumbox
Bespoke icons represent each type of pest managed by the service. A color-coded system with gradient treatments highlights specialized services and differentiates them clearly.